Validating your business idea

If you've got a business or product idea it's easy to get carried away and invest time and often money without really considering the viability of the idea - until it's too late.

I've had the privilege of working with a number of start-ups over the years, and the same key questions and discussion points crop up time and again. Whilst this is not a definitive or structured list, I'd like to share some of these points:

If possible, get someone you respect to ask you the questions - don't do this yourself. If you have a business idea, being forced to justify it early on to someone else will add confidence or doubts when it's really needed.

If you're interested in chatting (confidentially) about your idea, and for some impartial feedback and advice, reach out on LinkedIn and let's grab a coffee sometime!

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